Best Free Tools for SEO in 2023


In the fast-changing world of digital marketing, beating your rivals means you need to know a lot about SEO and have the right tools. SEO tools are super important because they make your website better, help it show up higher on search engines, and bring in more people without paying for ads. In this guide, we’ll check out the 7 best free SEO tools for 2023. These tools will make your online stuff stronger and help you do better online.

1] Google Disavow Tool: Taking Control of Your Backlinks

What Is the Google Disavow Tool?

The Google Disavow Tool is a free offering from Google itself, designed to help website owners take control of their backlinks. In the world of SEO, not all backlinks are beneficial, and some may even harm your site’s rankings. This tool enables you to disavow or disassociate these undesirable backlinks, ensuring your website’s backlink profile is pristine.

How to Use Google Disavow Tool

To use this tool effectively, follow these steps:

  • Log in to Google Search Console.
  • Select your website property.
  • Navigate to the “Links” section.
  • Click on “Disavow Links.”
  • Upload a text file containing the URLs of the backlinks you wish to disavow.
  • By doing so, you can enhance your website’s authority and protect it from potential ranking penalties.

2] Screaming Frog: Unearth Website Insights

The Power of Screaming Frog

Screaming Frog is a powerful website crawling tool that provides an in-depth analysis of your website’s structure and content. With Screaming Frog, you can uncover issues that may be hindering your SEO efforts, such as broken links, duplicate content, and missing meta descriptions.

Key Features

  • Website crawling for SEO analysis.
  • Identifying broken links and redirects.
  • Analyzing page titles and meta descriptions.
  • Discovering duplicate content.
  • By addressing these issues, you can improve your website’s overall SEO health and user experience.

3] Answer The Public: Harnessing the Power of Questions

What Is the Answer to The Public?

Answer The Public is a valuable keyword research tool that focuses on questions and queries people are searching for online. It generates a visual representation of popular questions related to your chosen keywords, helping you tailor your content to meet user intent.

How to Use Answer The Public

  • Enter your target keyword.
  • Explore the visualized data to discover common questions.
  • Craft content that directly addresses these questions.
  • By providing answers to the questions your audience is asking, you can boost your chances of ranking higher in search results and attracting organic traffic.

4] Checkbot: Ensuring Website Performance

Checkbot for SEO Audits

Checkbot is a browser extension that performs comprehensive SEO audits directly within your Chrome browser. It checks your website for various SEO issues, including page speed, security, and mobile-friendliness, and provides actionable recommendations for improvement.

Benefits of Using Checkbot

  • Real-time SEO audits.
  • Detailed reports with prioritized recommendations.
  • Enhance website performance and user experience.
  • By addressing the issues highlighted by Checkbot, you can ensure your website is optimized for both search engines and users.

5] Google Search Console: Insights from the Source

Why Google Search Console Matters

Google Search Console is a must-have tool for any website owner. It provides direct insights from the world’s most popular search engine, offering data on how Google crawls and indexes your site. Key features include search analytics, URL inspection, and sitemap submission.

Using Google Search Console

  • Verify your website.
  • Submit your sitemap.
  • Monitor search analytics.
  • Use the URL inspection tool to troubleshoot indexing issues.
  • By leveraging Google Search Console, you can fine-tune your SEO strategy based on real data from Google itself.

6] Yoast SEO Plugin: WordPress SEO Made Easy

Simplifying SEO with Yoast

If your website runs on WordPress, the Yoast SEO plugin is a game-changer. It streamlines on-page SEO by providing real-time content analysis, readability checks, and optimization suggestions. Yoast ensures your content is not only search engine-friendly but also user-friendly.

Key Features of Yoast SEO

  • SEO and readability analysis.
  • XML sitemap generation.
  • Breadcrumb navigation.
  • Title and meta description optimization.
  • With Yoast, you can optimize your WordPress content without the need for technical expertise.

More Information : How to use Google Search Console: a beginner’s guide

7] Keyword Surfer: Uncover Search Volume Data

Dive into Keyword Surfer

Keyword Surfer is a browser extension that integrates directly with your Google searches. It provides valuable keyword data, including search volume, related keywords, and on-page statistics. This tool empowers you to make data-driven decisions when selecting keywords for your content.

How to Use Keyword Surfer

  • Install the browser extension.
  • Perform a Google search.
  • Access keyword data in the search results.
  • Keyword Surfer simplifies keyword research and enables you to choose keywords with high search volume and low competition.


In the dynamic world of SEO, staying on top of the latest trends and utilizing the best tools is essential for success. The 7 free SEO tools discussed in this article—Google Disavow Tool, Screaming Frog, Answer The Public, Checkbot, Google Search Console, Yoast SEO Plugin, and Keyword Surfer—offer a diverse range of functionalities to enhance your SEO efforts.

By harnessing the power of these tools, you can:

  • Take control of your backlinks.
  • Unearth website insights and fix issues.
  • Craft content that answers user questions.
  • Ensure top-notch website performance.
  • Gain insights from Google itself.
  • Optimize WordPress websites effortlessly.
  • Make informed keyword choices.
  • Remember that the quality of your SEO strategy can significantly impact your online visibility and business success. By incorporating these free SEO tools into your toolkit, you’re well-equipped to navigate the SEO landscape in 2023 and beyond. So, start exploring, analyzing, and optimizing your website today, and watch your organic traffic soar.

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